Frustrated with the state of the platform, Breuning launched the "Make Instagram Instagram Again'' crusade in 2022.
Influencers, marketers, average users, and even social-media executives agree: Social media, as we once knew it, is dead.
Social media to social mediaNo app better defines the changing nature of social media than Instagram.
"I'm honestly just tired of social media," said 23-year-old Walid Malb, who works in the creator economy.
Amanda Perelli is a senior creator economy reporter covering social media influencers, advertising and marketing trends for Insider.
Persons:
Tati, everyone's, Bruening, Breuning, algorithmically, Kylie Jenner, Adam Mosseri, Instagram, Jeffrey Gerson, Sarah Frier, Influencers, Mosseri, Hannah Stowe, Andrea Casanova, Casanova, I'm, Walid Malb, —, Gerson, Nina Haines, Victoria Johnston, Johnston, Lia Haberman, Alpha, they're, Haberman, wouldn't, Amanda Perelli, Bradley
Organizations:
Bloomberg, Apple, Twitter, UCLA, American Influencer Council, Social, .
Locations:
Instagram, New York, Similarweb, Castro, Geneva